Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing

Alessandra Lombardi

doi:10.1007/978-3-658-24217-6

Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing

Risultato della ricerca: Contributo in libro › Capitolo

Abstract

The paper presents the results of a pragma-linguistic study comparing the advertising practices of Grand Hotels on the shores of Lake Garda (during the Belle Èpoque and in the present day) addressing a German-speaking target audience. The analysis focuses in particular on the role of cultural stereotypes in tourism discourse moving from the unidirectional communication modes of printed advertisements of the early 20th century to the interactive, consumer-generated modes of today’s electronic word-of-mouth-communication.

Titolo tradotto del contributo	[Autom. eng. transl.] On the longevity of stereotypes in the tourism discourse. Hotel advertising on Lake Garda in the Belle Époque and in the age of digital marketing
Lingua originale	Tedesco
Titolo della pubblicazione ospite	Stereotype in Marketing und Werbung. Interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen
Editor	Nina Janich
Pagine	103-132
Numero di pagine	30
DOI	https://doi.org/10.1007/978-3-658-24217-6
Stato di pubblicazione	Pubblicato - 2019

Keywords

comunicazione turistica
cultural stereotypes
stereotipi culturali
tourism communication

Accesso al documento

10.1007/978-3-658-24217-6

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abstract = "The paper presents the results of a pragma-linguistic study comparing the advertising practices of Grand Hotels on the shores of Lake Garda (during the Belle {\`E}poque and in the present day) addressing a German-speaking target audience. The analysis focuses in particular on the role of cultural stereotypes in tourism discourse moving from the unidirectional communication modes of printed advertisements of the early 20th century to the interactive, consumer-generated modes of today{\textquoteright}s electronic word-of-mouth-communication.",

keywords = "comunicazione turistica, cultural stereotypes, stereotipi culturali, tourism communication, comunicazione turistica, cultural stereotypes, stereotipi culturali, tourism communication",

author = "Alessandra Lombardi",

year = "2019",

doi = "10.1007/978-3-658-24217-6",

language = "Tedesco",

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editor = "Nina Janich",

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Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing. / Lombardi, Alessandra.
Stereotype in Marketing und Werbung. Interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen. a cura di / Nina Janich. 2019. pag. 103-132.

Risultato della ricerca: Contributo in libro › Capitolo

TY - CHAP

T1 - Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing

AU - Lombardi, Alessandra

PY - 2019

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N2 - The paper presents the results of a pragma-linguistic study comparing the advertising practices of Grand Hotels on the shores of Lake Garda (during the Belle Èpoque and in the present day) addressing a German-speaking target audience. The analysis focuses in particular on the role of cultural stereotypes in tourism discourse moving from the unidirectional communication modes of printed advertisements of the early 20th century to the interactive, consumer-generated modes of today’s electronic word-of-mouth-communication.

AB - The paper presents the results of a pragma-linguistic study comparing the advertising practices of Grand Hotels on the shores of Lake Garda (during the Belle Èpoque and in the present day) addressing a German-speaking target audience. The analysis focuses in particular on the role of cultural stereotypes in tourism discourse moving from the unidirectional communication modes of printed advertisements of the early 20th century to the interactive, consumer-generated modes of today’s electronic word-of-mouth-communication.

KW - comunicazione turistica

KW - cultural stereotypes

KW - stereotipi culturali

KW - tourism communication

KW - comunicazione turistica

KW - cultural stereotypes

KW - stereotipi culturali

KW - tourism communication

UR - http://hdl.handle.net/10807/130468

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BT - Stereotype in Marketing und Werbung. Interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen

A2 - Janich, Nina

ER -

Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing

Abstract

Keywords

Accesso al documento

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