Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing

Alessandra Lombardi

doi:10.1007/978-3-658-24217-6

Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing

Risultato della ricerca: Contributo in libro › Chapter

Abstract

The paper presents the results of a pragma-linguistic study comparing the advertising practices of Grand Hotels on the shores of Lake Garda (during the Belle Èpoque and in the present day) addressing a German-speaking target audience. The analysis focuses in particular on the role of cultural stereotypes in tourism discourse moving from the unidirectional communication modes of printed advertisements of the early 20th century to the interactive, consumer-generated modes of today’s electronic word-of-mouth-communication.

Titolo tradotto del contributo	[Autom. eng. transl.] On the longevity of stereotypes in the tourism discourse. Hotel advertising on Lake Garda in the Belle Époque and in the age of digital marketing
Lingua originale	German
Titolo della pubblicazione ospite	Stereotype in Marketing und Werbung. Interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen
Editor	Nina Janich
Pagine	103-132
Numero di pagine	30
DOI	https://doi.org/10.1007/978-3-658-24217-6
Stato di pubblicazione	Pubblicato - 2019

Keywords

comunicazione turistica
cultural stereotypes
stereotipi culturali
tourism communication

Accesso al documento

10.1007/978-3-658-24217-6

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abstract = "The paper presents the results of a pragma-linguistic study comparing the advertising practices of Grand Hotels on the shores of Lake Garda (during the Belle {\`E}poque and in the present day) addressing a German-speaking target audience. The analysis focuses in particular on the role of cultural stereotypes in tourism discourse moving from the unidirectional communication modes of printed advertisements of the early 20th century to the interactive, consumer-generated modes of today{\textquoteright}s electronic word-of-mouth-communication.",

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author = "Alessandra Lombardi",

year = "2019",

doi = "10.1007/978-3-658-24217-6",

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Zur Langlebigkeit von Stereotypen im Tourismusdiskurs. Hotelwerbung am Gardasee in der Belle Époque und im Zeitalter des digitalen Marketing. / Lombardi, Alessandra.

Stereotype in Marketing und Werbung. Interdisziplinäre Perspektiven auf kulturspezifische Wissensrepräsentationen. a cura di / Nina Janich. 2019. pag. 103-132.

Risultato della ricerca: Contributo in libro › Chapter

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KW - stereotipi culturali

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