The paper discusses the findings of a qualitative study – carried out by a workgroup of the OssCom (Research centre on Media and Communication) and financed by MTV Italia - aimed at investigating the development of new crossmedia diets and new practices of media con-sumption and production among Italian young people (14-24).The study has followed a multi-sited approach to the object of the study, with the adoption of different tech-niques of investigation (in depth interviews; participant observation with the support of visual sociology; an exploration of Italian online discussion areas).
|Numero di pagine||20|
|Stato di pubblicazione||Pubblicato - 2008|
- crossmedia audiences
- domestication of technologies
- media digitali