TY - JOUR
T1 - Wrong turns towards revolution? Grassroots media and political participation in Italy (1967-2012)
AU - Colombo, Fausto
PY - 2014
Y1 - 2014
N2 - Te article presents a socio-historical analysis of the connections between media and participation in the political realm in Italy from the sixties, when social and political protests interrupted the pedagogical relationship between public (radio and TV), or commercial (newspapers) media and their audiences.
In particular, the article focuses on three different phenomena in two phases: first, the social appropriation of cinema and the birth of the free radio stations during the historical period of the “Contestazione” (protest: from the late sixties to the late seventies); second the development of the blogosphere and social media and their relationship with political engagement during the last 10 years.
Te examples demonstrate different forms of media appropriation related to different forms of participation. By the term appropriation, the author refers to the choice by collective parties to learn the communicative, organizational behavior and business of one or more media, in order to participate in social and political life.
In the years of the contestazione, in Italy, the practice of appropriation covered two traditional media: cinema and radio. Both, as we have seen, were put to the service of new expressive and participative needs related to politics. They became a place of socialization for a generation of young people (the baby boomers), highly educated and keen on change and modernization. In the years after 2000, we still have forms of explicit political appropriation, for which, the web is central for participation and also for the building of new forms of representation in Beppe Grillo’s movement/party. In these forms the means of appropriation are different, because of the particular nature of social media, the different cultures and goals of the new generations using social media and for the new social and political framework.
AB - Te article presents a socio-historical analysis of the connections between media and participation in the political realm in Italy from the sixties, when social and political protests interrupted the pedagogical relationship between public (radio and TV), or commercial (newspapers) media and their audiences.
In particular, the article focuses on three different phenomena in two phases: first, the social appropriation of cinema and the birth of the free radio stations during the historical period of the “Contestazione” (protest: from the late sixties to the late seventies); second the development of the blogosphere and social media and their relationship with political engagement during the last 10 years.
Te examples demonstrate different forms of media appropriation related to different forms of participation. By the term appropriation, the author refers to the choice by collective parties to learn the communicative, organizational behavior and business of one or more media, in order to participate in social and political life.
In the years of the contestazione, in Italy, the practice of appropriation covered two traditional media: cinema and radio. Both, as we have seen, were put to the service of new expressive and participative needs related to politics. They became a place of socialization for a generation of young people (the baby boomers), highly educated and keen on change and modernization. In the years after 2000, we still have forms of explicit political appropriation, for which, the web is central for participation and also for the building of new forms of representation in Beppe Grillo’s movement/party. In these forms the means of appropriation are different, because of the particular nature of social media, the different cultures and goals of the new generations using social media and for the new social and political framework.
KW - Italian media
KW - media appropriation
KW - media social history
KW - political participation
KW - Italian media
KW - media appropriation
KW - media social history
KW - political participation
UR - http://hdl.handle.net/10807/52854
UR - https://www.academia.edu/5952955/wrong_turn_towards_revolution
U2 - 10.5937/comman1430065C
DO - 10.5937/comman1430065C
M3 - Article
SP - 55
EP - 78
JO - CM. COMMUNICATION MANAGEMENT
JF - CM. COMMUNICATION MANAGEMENT
SN - 1452-7405
ER -