Abstract
The goal-oriented nature of business communication is described in this essay. Examples of specific types of business letters in English and Italian, particularly Sales Promotion Letters and For Your Information Letters are discussed, and their rhetorical features analysed.
| Lingua originale | English |
|---|---|
| Titolo della pubblicazione ospite | Spoken and Written Communication at Work |
| Pagine | 27-52 |
| Numero di pagine | 26 |
| Stato di pubblicazione | Pubblicato - 2011 |
Keywords
- Business letters English and Italian
- Rhetorical cross-cultural analysis