When motivation is not enough: Effects of prosociality and organizational socialization in volunteers’ intention to continue volunteering

Retention of volunteers is a main issue for no‐profit organizations.\r\nIn the present study, using a cross‐sectional design,\r\ndeterminants of volunteers’ intentions to continue their service\r\nwere investigated in a sample of 116 volunteers at different\r\nItalian organizations (Mage = 42.32, SDage = 15.91).\r\nGuided by the conceptual model of the volunteer process,\r\nwe hypothesized that organizational socialization should\r\nmediate the link between prosocial personality and intention\r\nto continue volunteering. Results confirmed our prediction.\r\nFindings provide suggestions for organizations concerned\r\nabout volunteers’ dropout that focus on ameliorating the\r\nsocialization process of less prosocial volunteers in order to\r\nsupport their intention to remain in the organization.