According to the Resource-Based View, the Corporate Reputation (CR) is seen as a core resource and a major factor in gaining competitive advantage. Thanks to the development of Web-based technologies, stakeholders can easily spread their own perspective about an organization, its products, services, brands, members and so forth, affecting its online CR. This work focuses on “online corporate reputation” and the exploitation of IT (Online Reputation Management Systems) to support the related management practices. Taking a pragmatic approach, the authors develop a case-study based on the experience developed by an Italian leading e-service provider.
|Titolo della pubblicazione ospite||Management of the Interconnected World|
|Numero di pagine||8|
|Stato di pubblicazione||Pubblicato - 2010|
- Online Corporate Reputation
- big data
- web reputation management system