Virtual Shoe Shopping Experience

Raffaella Pellegrini, Claudia Redaelli, Marco Sacco

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

Since the customer is the centre of the innovation process based on new technological approaches, this paper analyses the customer approach to the customized product and in particular impact of the Augmented Reality (AR). The Magic Mirror uses the AR (mixed of real and virtual images) for allowing the user to try-on a pair of virtual customized shoes. This new trial step implies a new purchasing path and a different approach with the product.
Lingua originaleEnglish
Titolo della pubblicazione ospite8th International Conference on Modern Information Technology in the Innovation Processes of the Industrial Proceedings
Pagine.
Stato di pubblicazionePubblicato - 2006
Evento8th International Conference on Modern Information Technology in the Innovation Processes of the Industrial - Budapest
Durata: 11 set 200612 set 2006

Convegno

Convegno8th International Conference on Modern Information Technology in the Innovation Processes of the Industrial
CittàBudapest
Periodo11/9/0612/9/06

Keywords

  • shoe customization, customers’ behaviour, Augmeted Reality

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