Value Creation through Product Modularity: the User’s Perspective

Annalisa Tunisini, Roberta Bocconcelli

Risultato della ricerca: Contributo in libroChapter

Abstract

The article approaches the modularity issue from the user instead of producer perspective, trying to capture the real benefits (and costs) that users may have from accessing to and making use of modular products. We also approach the topic of modularity from a perspective of resource heterogeneity and interdependent resource interfaces. In this view, we question if and when the user can give value to the modular product and create new and different value in relation to its own resources’ system. We also discuss how the best performing of a modular solution, especially in the user’s perspective, stems from the effective combination of the resources and processes both of the manufacturer and of its own suppliers.
Lingua originaleEnglish
Titolo della pubblicazione ospiteThe use of Science and Technology in Business: Exploring the Impact of Using Activity for Systems, Organizations and People
EditorHAKAN HAKANSSON, ALEXANDRA WALUSZEWSKI, FRANS PRENKERT, ENRICO BARALDI
Pagine165-182
Numero di pagine18
Stato di pubblicazionePubblicato - 2009

Serie di pubblicazioni

NomeINTERNATIONAL BUSINESS AND MANAGEMENT SERIES

Keywords

  • CUSTOMER ORIENTATION
  • INNOVATION
  • PRODUCT MODULARITY

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