Understanding Firms’ Internationalization Through Chinese Digital Ecosystems And Guanxi Networks

Lala Hu; D. A. Filipescu; A. Pergelova

Understanding Firms’ Internationalization Through Chinese Digital Ecosystems And Guanxi Networks

Lala Hu
, D. A. Filipescu
, A. Pergelova

Risultato della ricerca: Contributo in libro › Contributo a conferenza

Abstract

This paper focuses on the Chinese digital market with the aim to understand how context-specific characteristics – such as Guanxi - of Chinese digital platforms and ecosystems affect opportunities for firms entering this market. Through a multiple-case study analysis of Italian food & wine industry and its internationalization activity in China, the Chinese digital ecosystem is analyzed and a multiple-stakeholder view of the interactions within Chinese digital ecosystems is provided, reaching relevant contributions to international marketing literature.

Lingua originale	Inglese
Titolo della pubblicazione ospite	Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham
Pagine	257-258
Numero di pagine	2
Stato di pubblicazione	Pubblicato - 2023
Evento	Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham. - Birmingham Durata: 3 lug 2023 → 6 lug 2023

Convegno

Convegno	Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham.
Città	Birmingham
Periodo	3/7/23 → 6/7/23

Keywords

digital ecosystems
guanxi
internationalization

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@inproceedings{6d3682956d304d5c934d801e0e52c20c,

title = "Understanding Firms{\textquoteright} Internationalization Through Chinese Digital Ecosystems And Guanxi Networks",

abstract = "This paper focuses on the Chinese digital market with the aim to understand how context-specific characteristics – such as Guanxi - of Chinese digital platforms and ecosystems affect opportunities for firms entering this market. Through a multiple-case study analysis of Italian food \& wine industry and its internationalization activity in China, the Chinese digital ecosystem is analyzed and a multiple-stakeholder view of the interactions within Chinese digital ecosystems is provided, reaching relevant contributions to international marketing literature.",

keywords = "digital ecosystems, guanxi, internationalization, digital ecosystems, guanxi, internationalization",

author = "Lala Hu and Filipescu, \{D. A.\} and A. Pergelova",

year = "2023",

language = "English",

isbn = "978-1-3999-58042",

pages = "257--258",

booktitle = "Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham",

note = "Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham. ; Conference date: 03-07-2023 Through 06-07-2023",

}

Hu, L, Filipescu, DA & Pergelova, A 2023, Understanding Firms’ Internationalization Through Chinese Digital Ecosystems And Guanxi Networks. in Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham. pagg. 257-258, Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham., Birmingham, 3/7/23.

Understanding Firms’ Internationalization Through Chinese Digital Ecosystems And Guanxi Networks. / Hu, Lala; Filipescu, D. A.; Pergelova, A.
Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham. 2023. pag. 257-258.

Risultato della ricerca: Contributo in libro › Contributo a conferenza

TY - GEN

T1 - Understanding Firms’ Internationalization Through Chinese Digital Ecosystems And Guanxi Networks

AU - Hu, Lala

AU - Filipescu, D. A.

AU - Pergelova, A.

PY - 2023

Y1 - 2023

N2 - This paper focuses on the Chinese digital market with the aim to understand how context-specific characteristics – such as Guanxi - of Chinese digital platforms and ecosystems affect opportunities for firms entering this market. Through a multiple-case study analysis of Italian food & wine industry and its internationalization activity in China, the Chinese digital ecosystem is analyzed and a multiple-stakeholder view of the interactions within Chinese digital ecosystems is provided, reaching relevant contributions to international marketing literature.

AB - This paper focuses on the Chinese digital market with the aim to understand how context-specific characteristics – such as Guanxi - of Chinese digital platforms and ecosystems affect opportunities for firms entering this market. Through a multiple-case study analysis of Italian food & wine industry and its internationalization activity in China, the Chinese digital ecosystem is analyzed and a multiple-stakeholder view of the interactions within Chinese digital ecosystems is provided, reaching relevant contributions to international marketing literature.

KW - digital ecosystems

KW - guanxi

KW - internationalization

KW - digital ecosystems

KW - guanxi

KW - internationalization

UR - http://hdl.handle.net/10807/243794

M3 - Conference contribution

SN - 978-1-3999-58042

SP - 257

EP - 258

BT - Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham

T2 - Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions, University of Birmingham.

Y2 - 3 July 2023 through 6 July 2023

ER -

Understanding Firms’ Internationalization Through Chinese Digital Ecosystems And Guanxi Networks

Abstract

Convegno

Keywords

Altri file e collegamenti

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