Un intervento di messaggistica istantanea per la promozione del monitoraggio del consumo di frutta e verdure

Valentina Carfora, Daniela Caso

Risultato della ricerca: Contributo in rivistaArticolo in rivista

12 Citazioni (Scopus)

Abstract

The Theory of Planned Behaviour (TPB - Ajzen, 1991) has been widely applied in predicting fruit and vegetable consumption. The aim of this pilot study was to test the applicabi-lity of the TPB model to the evaluation of a messaging intervention for promoting this healthy eating behaviour. Particularly, the intervention consisted in sending daily messages that promote self-monitoring of fruit and vegetable consumption. Participants (N=116 undergraduates; 30 M, 86 F; mean age=22.91, S. D.=8,33), were involved in a quasi-experimental design which manipulated the variable "messages vs no messages". After the intervention, experimental group (which received daily messages), compared with control (which did not receive messages), increased fruit and vegetable consumption. Moreover, intention mediated the effects of conditions on post-intervention consumption. Therefore, findings confirmed the predictive power of the TPB, which considers the behavioral intention as a cognitive antecedent of behavior. Although the limitations of the current pilot study, these results can be used to support new strategies for promoting healthy eating, which may use the messaging intervention as a more contextualized communication for the new generations.
Titolo tradotto del contributo[Autom. eng. transl.] An instant messaging intervention to promote the monitoring of fruit and vegetable consumption
Lingua originaleItalian
pagine (da-a)97-111
Numero di pagine15
RivistaPsicologia della Salute
DOI
Stato di pubblicazionePubblicato - 2017

Keywords

  • Applied Psychology
  • Fruit and vegetable promotion
  • Health (social science)
  • Messaging intervention
  • Theory of Planned Behavior

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