Twilight e l’alba del produsage

This essay presents the results of a huge survey realised in 2011. Survey collected and analysed, through a semiotic approach, 1117 audiovisual contents made by Twilight’s audience. The analysis of UGCs was completed by 25 interview to pro-am, or better prosumers, that is the active audiences, that starting from movie viewing create content and share it through YouTube and other digital social platform. By the analysis, this essay describes the beginning shapes of bottom up creativity and the meanings and values of cinema, as semiotic, cultural, and social experience.