Transitioning to Value Co-development

Roberta Sebastiani; Daniela Corsaro; Stephen Vargo

doi:10.1007/978-3-319-04289-3

Transitioning to Value Co-development

Roberta Sebastiani, Daniela Corsaro, Stephen Vargo

Risultato della ricerca: Contributo in libro › Chapter

2 Citazioni (Scopus)

Abstract

Developing strategic approaches to value creation for their firms and others is among the most fundamental challenges that managers face in all businesses. This implies the need to better understand both how value is created and the roles various parties within and outside the firm play.

Lingua originale	English
Titolo della pubblicazione ospite	Managing Consumer Services: Factory or Theater?
Editor	Enzo Baglieri, Uder Karmarkar
Pagine	131-149
Numero di pagine	19
DOI	https://doi.org/10.1007/978-3-319-04289-3
Stato di pubblicazione	Pubblicato - 2014

Keywords

S-D Logic
Value creation

Accesso al documento

10.1007/978-3-319-04289-3

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AU - Corsaro, Daniela

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Transitioning to Value Co-development

Abstract

Keywords

Accesso al documento

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