Abstract
Developing strategic approaches to value creation for their firms and
others is among the most fundamental challenges that managers face in
all businesses. This implies the need to better understand both how value
is created and the roles various parties within and outside the firm play.
Lingua originale | English |
---|---|
Titolo della pubblicazione ospite | Managing Consumer Services: Factory or Theater? |
Editor | Enzo Baglieri, Uder Karmarkar |
Pagine | 131-149 |
Numero di pagine | 19 |
DOI | |
Stato di pubblicazione | Pubblicato - 2014 |
Keywords
- S-D Logic
- Value creation