Transforming water into wine: Environmental bricolage for entrepreneurs

The theory of bricolage in the entrepreneurial realm requires further refinement and development inunexplored entrepreneurial contexts. The analysis strives to elaborate on this theory, putting bricolageinto the hands of environmental entrepreneurs which deal with distinctive natural resource constraints.This paper is aimed at understanding how entrepreneurs acquire and combine resources in a naturalresource-scarce and exploited environment. Through a qualitative inductive study of 20 entrepreneursbelonging to the Italian wine industry, the authors shed light not only on basic constructs of bricolageliterature, but also on three further unique processes associated with environmental entrepreneurshipeenvironmental gain, sensibilisation and network establishmente, thus arguing the existence of a specificbricolage framework: environmental bricolage. Thefindings highlight that bricolage not only relates toyoung ventures but also occurs in later phases of the entrepreneurial process. The research conductedalso offers practical implication for helping environmental entrepreneurs understand the importance ofbricolage as a mean to create new resources, achieving greater environmental and social impacts.