Trade Marketing e Service Management

Roberta Sebastiani* (Editor), Francesca Montagnini (Editor)

*Autore corrispondente per questo lavoro

Risultato della ricerca: LibroOther report


Around the globe, retailers are investing in IoT technologies to redefine their operations and the shopper experience. Merchants are reinventing their supply chains with upgrades that enable automated, real-time inventory visibility via IoT, such as RFID, which can boost inventory accuracy levels to as high as 95%. This book explores how companies are facing these changes and the impact on the provider-retailer relationships.
Lingua originaleEnglish
EditoreMcGraw-Hill Education
Numero di pagine326
ISBN (stampa)130730043X
Stato di pubblicazionePubblicato - 2018


  • Service Management
  • Trade Marketing


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