Abstract
In the fast-paced retailing environment, consumers’ needs still drive purchase decisions. Yet, the increasing diffusion of new technologies and new business models suggests that shopping is on the verge of a quantum jump into a realm where innovations, driven by newer digital-native players, are changing the game of retailing and setting its future developments. Ultrafast deliverers fully belong to this category: with the defiant promise of delivering goods in less than 30 minutes, they are shifting the paradigms of e-commerce into the newborn construct of Quick Commerce (Q-Commerce). Since everything comes at a price, this paper provides a definition of Q-Commerce and discuss the challenges faced by ultrafast deliverers in keeping the wheel of retailing move forward but not without a few compromises to the retailing-mix.
| Lingua originale | English |
|---|---|
| Titolo della pubblicazione ospite | NEXT GENERATION MARKETING. People, Planet, Place: cooperation & shared value for a new era of critical marketing (Proceedings) |
| Pagine | 1-12 |
| Numero di pagine | 12 |
| Stato di pubblicazione | Pubblicato - 2022 |
| Evento | XIX^ SIM Conference - Salerno, Campus di Fisciano, Università degli studi di Salerno - Paestum Durata: 20 ott 2022 → 21 ott 2022 |
Convegno
| Convegno | XIX^ SIM Conference |
|---|---|
| Città | Salerno, Campus di Fisciano, Università degli studi di Salerno - Paestum |
| Periodo | 20/10/22 → 21/10/22 |
Keywords
- quick-commerce, ultrafast delivery, retail business model, content analysis, customer experience, frictionless retailing