The value of management in the digitalisation era: evidence from an Italian museum

The digital transformation of the world of museum is changing not only the way the visitors enjoy the museum experience, but also the way that museums deliver the experience, requiring a process of change and adaptation into the museum organisation. In this scenario, the museum management plays a crucial role addressing and fostering those challenges, promoting the exploitation of the resources available, and encouraging a continuous cooperation with institutions. Through a single case study of an archaeological museum located in central Italy, we analyse how the change in the managerial staff has been essential to promote a change towards the digitalisation process, and how the background and the previous experience of the top manager further simplify the process.