The Supply Side and Strategic Positioning

Annalisa Tunisini, Ivan Snehota

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review

Abstract

The issue explores the issue of strategic positioning and how it is related to decisions regarding suppliers. By using longitudinal case studies of two Italian leading companies acting in the wood-working machinery industry the paper focuses on decisions regarding in-sourcing and out-sourcing strategies and policies in suppliers over time.
Lingua originaleEnglish
pagine (da-a)329-346
Numero di pagine18
RivistaJOURNAL OF CUSTOMER BEHAVIOUR
DOI
Stato di pubblicazionePubblicato - 2003

Keywords

  • positioning strategies
  • supply chains

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