The Role of Wealth in Gain and Loss Perception: An Empirical Analysis

Shaoqiong Zhao, Sulaiman Alfadhel, Festus Oderanti, Shaofeng Liu, Andrea Lippi, Hadi Al-Abrrow, Alhamzah Alnoor, Hasan Abdullah, Bilal Eneizan, Yao-Huei Huang, Franco Blezza, Atta Rahman, Hafiz Faisal, M Tariq, Anas Alghamdi, Nawaf Alowain, Izabela Kutschenreiter-Praszkiewicz, Patricija Bajec, Danijela Tuljak-Suban, Hani K. MahdiHossam Elsherif, Hossam Abd El Munim, Todor Stoilov, Krasimira petrova Stoilova, Miroslav Vladimirov, Nirmal Duari, Saman Hassanzadeh Amin, Samantha Mulligan- Gow, Guoqing Zhang

Risultato della ricerca: Contributo in libroChapter


People with significantly different initial starting capitals may perceive gains and losses differently. In order to test this hypothesis, we consider and compare two samples of investors: retail investors as those with a maximum of €500,000 worth of assets under management (AUM) and private investors as those with more than €500,000 AUM. Based on the answers obtained from specifically devised questionnaires, we test the differences in gain and loss perception and check the level of satisfaction/dissatisfaction in situations of gain and loss. The results obtained demonstrate that private and retail investors perceive gains and losses differently.
Lingua originaleEnglish
Titolo della pubblicazione ospiteApplication of Decision Science in Business and Management
Numero di pagine13
Stato di pubblicazionePubblicato - 2020


  • Decision-making
  • Gains and losses perception


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