TY - JOUR
T1 - The Role of Non-Technological Innovations in Services: The Case of Food Retailing
AU - Timpano, Francesco
AU - D'Ippolito, Beatrice
PY - 2015
Y1 - 2015
N2 - A growing proportion of innovation, especially in consumer-based industries, is linked to both aesthetic and symbolic components, yet there is still wide uncertainty as to how consumers respond to the design of products and whether their product choices are consistent across product categories. We draw attention to instances whereby less technology-intensive initiatives can convey innovation in services industries. The focus is on the case of Eataly, a food retailer in which, it is argued, non-technological innovations have shaped the firm’s core values and triggered consumer interest towards a supermarket where, besides physical goods, experience has become the object of transaction. By emphasizing the importance for retailers of focusing not only on single products, but also on other dimensions of the firm’s organization, we intend to contribute to the literature that explores changing facets of innovation in service industries
AB - A growing proportion of innovation, especially in consumer-based industries, is linked to both aesthetic and symbolic components, yet there is still wide uncertainty as to how consumers respond to the design of products and whether their product choices are consistent across product categories. We draw attention to instances whereby less technology-intensive initiatives can convey innovation in services industries. The focus is on the case of Eataly, a food retailer in which, it is argued, non-technological innovations have shaped the firm’s core values and triggered consumer interest towards a supermarket where, besides physical goods, experience has become the object of transaction. By emphasizing the importance for retailers of focusing not only on single products, but also on other dimensions of the firm’s organization, we intend to contribute to the literature that explores changing facets of innovation in service industries
KW - Food retail
KW - Non-technological innovations
KW - Food retail
KW - Non-technological innovations
UR - http://hdl.handle.net/10807/71830
UR - http://onlinelibrary.wiley.com/doi/10.1111/caim.12156/abstract
U2 - 10.1111/caim.12156
DO - 10.1111/caim.12156
M3 - Article
VL - 2015
SP - N/A-N/A
JO - Creativity and Innovation Management
JF - Creativity and Innovation Management
SN - 0963-1690
ER -