The role and management of product innovation in retailer assortment: evidence from the italian FMCG market

Sebastiano Grandi; Daniele Fornari; Edoardo Fornari

doi:10.1080/09593960902781235

The role and management of product innovation in retailer assortment: evidence from the italian FMCG market

Risultato della ricerca: Contributo in rivista › Articolo › peer review

5 Citazioni (Scopus)

Abstract

-

Lingua originale	Inglese
pagine (da-a)	29-43
Numero di pagine	15
Rivista	INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION & CONSUMER RESEARCH
Volume	2009/19
DOI	https://doi.org/10.1080/09593960902781235
Stato di pubblicazione	Pubblicato - 2009

OSS delle Nazioni Unite

Questo processo contribuisce al raggiungimento dei seguenti obiettivi di sviluppo sostenibile

SDG 9 Imprese, innovazione e infrastrutture

Keywords

INNOVATION
NEW PRODUCT
RETAIL

Accesso al documento

10.1080/09593960902781235

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title = "The role and management of product innovation in retailer assortment: evidence from the italian FMCG market",

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author = "Sebastiano Grandi and Daniele Fornari and Edoardo Fornari",

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AU - Grandi, Sebastiano

AU - Fornari, Daniele

AU - Fornari, Edoardo

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KW - NEW PRODUCT

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KW - INNOVATION

KW - NEW PRODUCT

KW - RETAIL

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U2 - 10.1080/09593960902781235

DO - 10.1080/09593960902781235

M3 - Article

SN - 0959-3969

VL - 2009/19

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JO - INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION & CONSUMER RESEARCH

JF - INTERNATIONAL REVIEW OF RETAIL, DISTRIBUTION & CONSUMER RESEARCH

ER -

The role and management of product innovation in retailer assortment: evidence from the italian FMCG market

Abstract

OSS delle Nazioni Unite

Keywords

Accesso al documento

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