The Renewable Energy Industry in Europe: Business and Internationalization Models. A Focus on the Chinese Market

Elena Cedrola, Loretta Battaglia

Risultato della ricerca: Contributo in libroChapter

Abstract

The chapter aims to examine the number, type, and international presence of European companies operating in the renewable energy industries, as well as Chinese companies. Through the analysis of two businesses that have established partnerships and a wholly foreign owned enterprise (WFOE) in China, the chapter identifies the main elements of their management strategies that led to successful operation in China. To the best of our knowledge, this is the first study that has explored the business models adopted by European firms operating in the renewable energy industry in China
Lingua originaleEnglish
Titolo della pubblicazione ospiteChina and Europe's Partnership for a More Sustainable World
EditorF. Spigarelli, L. Curran, A. Arteconi
Pagine77-95
Numero di pagine19
Stato di pubblicazionePubblicato - 2016

Keywords

  • Energia rinnovabile
  • Renewable energy industry
  • business model
  • case studies
  • casi aziendali
  • internationalization
  • internazionalizzazione
  • modelli di business

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