@inproceedings{111db3822b9e48f18761a89ca32a6395,
title = "The Reconfiguration of the indirect marketing channel: The SMEs{\textquoteright} perspective",
keywords = "Marketing channels, SMEs, channels reconfiguration, digital innovation, digital sales enabler, Marketing channels, SMEs, channels reconfiguration, digital innovation, digital sales enabler",
author = "Cantu', {Chiara Luisa} and Martinelli, {Elisa Martina} and Annalisa Tunisini",
year = "2022",
doi = "10.7433/SRECP.EA.2022.01",
language = "English",
isbn = "97888947136-0-2",
volume = "2022",
pages = "297--301",
booktitle = "Boosting knowledge & trust for a sustainable business",
note = "Sinergie -Sima Management Conference Boosting knowledge & trust for a sustainable business ; Conference date: 30-06-2022 Through 01-07-2022",
}