In this chapter, psychosocial research on these two parallel and complementary processes,
impression formation and impression management in politics (McGraw, 2003), is discussed.
Psychosocial research so far has mainly focused on impression formation, but its extension to the
study of the perception of politicians is likely to lead to an increased focus on impression
management, specifically on how politicians and opinion leaders try to influence perception through
communication. This extended focus provides a great opportunity to investigate the complex
interplay of different phenomena that social psychology traditionally analyses separately, such as
impression formation and attribution processes on one side, and communication and persuasion on
the other (Fiedler, 2007).
|Titolo della pubblicazione ospite||Social psychology and politics.|
|Editor||Joseph Forgas, Klaus Fiedler, William Crano|
|Numero di pagine||15|
|Stato di pubblicazione||Pubblicato - 2015|
|Nome||Sydney Symposium of Social Psychology|
- political communication
- social perception