The "Land of Fires" Toxic Waste Scandal and Its Effect on Consumer Food Choices

Luigi Cembalo, Daniela Caso, Valentina Carfora, Francesco Caracciolo, Alessia Lombardi, Gianni Cicia

Risultato della ricerca: Contributo in rivistaArticolo in rivista

20 Citazioni (Scopus)


The present study focused on an environmental scandal that occurred in Italy, the Land of Fires toxic waste scandal, which caused consumer concerns related to the safety of food produced in the affected region, as well as massive market reduction in products associated with the polluted area. Based on a representative sample of Italian households (N = 1134), this study applied an extended Theory of Planned Behavior (TPB) model to analyze consumer purchases of regional food products after this environmental hazard. In addition to attitudes, subjective norms and perceived behavioral control, the model included risk perception, trust, and actual purchases. Using a structural equation model, our results provided support to the hypothesis that consumer perceptions of risk negatively impacted their purchase behaviors and suggested that increasing Italians' trust in government information could reduce their perceived risk and, consequently, increase their intention to purchase regional food.
Lingua originaleEnglish
pagine (da-a)1-14
Numero di pagine14
RivistaInternational Journal of Environmental Research and Public Health
Stato di pubblicazionePubblicato - 2019


  • environmental psychology


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