TY - UNPB
T1 - The Italian SMEs in the International context. A model to succeed in the global arena
AU - Cedrola, Elena
AU - Battaglia, Loretta
AU - Tzannis, Alessandra
PY - 2009
Y1 - 2009
N2 - This paper explores the internationalization process of the Italian SMEs, and aims to in-
vestigate their behaviour in the international contexts to ultimately outline general models
able to optimize their peculiarities.
The empirical study ¯rstly examines 546 SMEs along their internationalization. The
internationalization process is examined through its phases: decisions, marketing strategy,
achievements and future perspectives. A second aim is to de¯ne sustainable paths for SMEs
willing to expand successfully over the Country borders. It also proposes important issues
and management implications to be considered in the international development of Italian
SMEs.
AB - This paper explores the internationalization process of the Italian SMEs, and aims to in-
vestigate their behaviour in the international contexts to ultimately outline general models
able to optimize their peculiarities.
The empirical study ¯rstly examines 546 SMEs along their internationalization. The
internationalization process is examined through its phases: decisions, marketing strategy,
achievements and future perspectives. A second aim is to de¯ne sustainable paths for SMEs
willing to expand successfully over the Country borders. It also proposes important issues
and management implications to be considered in the international development of Italian
SMEs.
KW - PICCOLA MEDIA IMPRESA
KW - entry modes in international markets
KW - international markets
KW - international path ways
KW - internationalization process
KW - internazionalizzazione
KW - italian SMEs
KW - marketing operativo
KW - marketing strategico
KW - marketing tactics
KW - mercati internazionali
KW - modalità di accesso ai mercati internazionali
KW - modello di internazionalizzazione
KW - strategic marketing
KW - PICCOLA MEDIA IMPRESA
KW - entry modes in international markets
KW - international markets
KW - international path ways
KW - internationalization process
KW - internazionalizzazione
KW - italian SMEs
KW - marketing operativo
KW - marketing strategico
KW - marketing tactics
KW - mercati internazionali
KW - modalità di accesso ai mercati internazionali
KW - modello di internazionalizzazione
KW - strategic marketing
UR - http://hdl.handle.net/10807/16712
M3 - Working paper
BT - The Italian SMEs in the International context. A model to succeed in the global arena
PB - Università degli Studi di Macerata
ER -