The Italian alliance for vaccination strategies: Facebook as a learning tool for preventive medicine and public health

Giuseppe La Torre; Silvia Miccoli; Walter Ricciardi

doi:10.4161/21645515.2014.970497

The Italian alliance for vaccination strategies: Facebook as a learning tool for preventive medicine and public health

Giuseppe La Torre, Silvia Miccoli, Walter Ricciardi

Sapienza University

Risultato della ricerca: Contributo in rivista › Articolo in rivista

9 Citazioni (Scopus)

Abstract

The Italian Alliance of vaccination strategies project was born with the aim of informing healthcare workers and the general population about vaccination through Facebook. The evaluation of the account has been carried out using 3 indicators: friend membership, numbers of “I like," and amount of “share” of contents for type of news and for day of the week. The survey was performed on 743 users. Institutional events were the most popular type of news; the day of the week in which users were most likely to be attracted by links was Friday. Press releases were the communication form most shared by users. Social media marketing carries the advantages of low cost, rapid transmission and user interaction.

Lingua originale	English
pagine (da-a)	2910-2914
Numero di pagine	5
Rivista	HUMAN VACCINES & IMMUNOTHERAPEUTICS
Volume	10
DOI	https://doi.org/10.4161/21645515.2014.970497
Stato di pubblicazione	Pubblicato - 2014

Keywords

preventive medicine
public health
social network
vaccination

OSS delle Nazioni Unite

Questo processo contribuisce al raggiungimento dei seguenti obiettivi di sviluppo sostenibile

Accesso al documento

10.4161/21645515.2014.970497

Altri file e collegamenti

Link a IRIS PubliCatt

Cita questo

@article{117ca05c3ca54b9795a84401721c52a4,

title = "The Italian alliance for vaccination strategies: Facebook as a learning tool for preventive medicine and public health",

abstract = "The Italian Alliance of vaccination strategies project was born with the aim of informing healthcare workers and the general population about vaccination through Facebook. The evaluation of the account has been carried out using 3 indicators: friend membership, numbers of “I like,{"} and amount of “share” of contents for type of news and for day of the week. The survey was performed on 743 users. Institutional events were the most popular type of news; the day of the week in which users were most likely to be attracted by links was Friday. Press releases were the communication form most shared by users. Social media marketing carries the advantages of low cost, rapid transmission and user interaction.",

keywords = "preventive medicine, public health, social network, vaccination, preventive medicine, public health, social network, vaccination",

author = "{La Torre}, Giuseppe and Silvia Miccoli and Walter Ricciardi",

year = "2014",

doi = "10.4161/21645515.2014.970497",

language = "English",

volume = "10",

pages = "2910--2914",

journal = "HUMAN VACCINES & IMMUNOTHERAPEUTICS",

issn = "2164-5515",

publisher = "Austin, Tex. : Landes Bioscience, 2012-.",

}

TY - JOUR

T1 - The Italian alliance for vaccination strategies: Facebook as a learning tool for preventive medicine and public health

AU - La Torre, Giuseppe

AU - Miccoli, Silvia

AU - Ricciardi, Walter

PY - 2014

Y1 - 2014

N2 - The Italian Alliance of vaccination strategies project was born with the aim of informing healthcare workers and the general population about vaccination through Facebook. The evaluation of the account has been carried out using 3 indicators: friend membership, numbers of “I like," and amount of “share” of contents for type of news and for day of the week. The survey was performed on 743 users. Institutional events were the most popular type of news; the day of the week in which users were most likely to be attracted by links was Friday. Press releases were the communication form most shared by users. Social media marketing carries the advantages of low cost, rapid transmission and user interaction.

AB - The Italian Alliance of vaccination strategies project was born with the aim of informing healthcare workers and the general population about vaccination through Facebook. The evaluation of the account has been carried out using 3 indicators: friend membership, numbers of “I like," and amount of “share” of contents for type of news and for day of the week. The survey was performed on 743 users. Institutional events were the most popular type of news; the day of the week in which users were most likely to be attracted by links was Friday. Press releases were the communication form most shared by users. Social media marketing carries the advantages of low cost, rapid transmission and user interaction.

KW - preventive medicine

KW - public health

KW - social network

KW - vaccination

KW - preventive medicine

KW - public health

KW - social network

KW - vaccination

UR - http://hdl.handle.net/10807/64240

U2 - 10.4161/21645515.2014.970497

DO - 10.4161/21645515.2014.970497

M3 - Article

SN - 2164-5515

VL - 10

SP - 2910

EP - 2914

JO - HUMAN VACCINES & IMMUNOTHERAPEUTICS

JF - HUMAN VACCINES & IMMUNOTHERAPEUTICS

ER -

The Italian alliance for vaccination strategies: Facebook as a learning tool for preventive medicine and public health

Abstract

Keywords

OSS delle Nazioni Unite

Accesso al documento

Altri file e collegamenti

Fingerprint

Cita questo