TY - JOUR
T1 - The influence of a lockdown on consumption: An exploratory study on generation Z's consumers
AU - Amatulli, Cesare
AU - Peluso, Alessandro M.
AU - Sestino, Andrea
AU - Guido, Gianluigi
AU - Belk, Russell
PY - 2023
Y1 - 2023
N2 - The health crisis due to the recent pandemic influenced our lives and, consequently, our consumption. Despite prior investigations on exogenous crises and their effects on consumption, no studies to date have examined consumers' coping strategies to health crises that require social distancing and, more particularly, responses to such crises by focusing on Generation Z. The present study fills this gap by exploring how consumption evolved during a lockdown as a consequence of these consumers' attempts to cope with the crisis. Through a qualitative approach based on grounded theory and projective techniques, findings shed light on new meanings of resilience and nostalgia, which seem to characterize Generation Z's consumers' desires during a lockdown. Importantly, we introduce the concept of responsible hedonic consumption, which stems from Generation Z consumers' desire to search for experiences that are pleasant but also compatible with personal and societal wellbeing.
AB - The health crisis due to the recent pandemic influenced our lives and, consequently, our consumption. Despite prior investigations on exogenous crises and their effects on consumption, no studies to date have examined consumers' coping strategies to health crises that require social distancing and, more particularly, responses to such crises by focusing on Generation Z. The present study fills this gap by exploring how consumption evolved during a lockdown as a consequence of these consumers' attempts to cope with the crisis. Through a qualitative approach based on grounded theory and projective techniques, findings shed light on new meanings of resilience and nostalgia, which seem to characterize Generation Z's consumers' desires during a lockdown. Importantly, we introduce the concept of responsible hedonic consumption, which stems from Generation Z consumers' desire to search for experiences that are pleasant but also compatible with personal and societal wellbeing.
KW - Lockdown
KW - Responsible hedonic consumption
KW - Lockdown
KW - Responsible hedonic consumption
UR - http://hdl.handle.net/10807/264956
U2 - 10.1016/j.jretconser.2023.103358
DO - 10.1016/j.jretconser.2023.103358
M3 - Article
SN - 0969-6989
VL - 73
SP - 1
EP - 11
JO - Journal of Retailing and Consumer Services
JF - Journal of Retailing and Consumer Services
ER -