TY - JOUR
T1 - The impact of network configurations on value constellations in business markets –
The case of an innovation network
AU - Corsaro, Daniela
AU - Ramos, Carla
AU - Henneberg, Stephan C.
AU - Naudé, Peter
PY - 2012
Y1 - 2012
N2 - A growing body of scholars are advocating a better understanding of how value is created in business networks,
rather than merely in business relationships or at the level of single actors. Among such networks, innovation
networks, i.e. the configurations of strategic entrepreneurial nets aimed at improving the
effectiveness of innovation performance, have come under scrutiny in the business marketing literature.
However, research that explicitly connects value considerations with innovation network configurations is
still in its infancy, with empirical evidence being notably scarce. This study is aimed at identifying if and
how network configurations affect value constellation aspects in business networks, in terms of value recipients
and value outcomes. We interviewed key informants representing 46 high-technology entrepreneurial
firms co-located in an innovation network (Daresbury Science and Technology Park — UK). Our study identifies
that different network configurations can co-exist in the same overall network; these, nevertheless, are
not alternative independent structures, but rather they interact with each other through actors spanning
their boundaries. Our study thus provides an understanding of network configurations relating to specific
value consequences, but also provides evidence relating to the interactions between different configurations.
By doing this, we establish a bridge between a business marketing and a strategy perspective on value in networks.
Important managerial implications and implications for policy makers also emerge from our study.
AB - A growing body of scholars are advocating a better understanding of how value is created in business networks,
rather than merely in business relationships or at the level of single actors. Among such networks, innovation
networks, i.e. the configurations of strategic entrepreneurial nets aimed at improving the
effectiveness of innovation performance, have come under scrutiny in the business marketing literature.
However, research that explicitly connects value considerations with innovation network configurations is
still in its infancy, with empirical evidence being notably scarce. This study is aimed at identifying if and
how network configurations affect value constellation aspects in business networks, in terms of value recipients
and value outcomes. We interviewed key informants representing 46 high-technology entrepreneurial
firms co-located in an innovation network (Daresbury Science and Technology Park — UK). Our study identifies
that different network configurations can co-exist in the same overall network; these, nevertheless, are
not alternative independent structures, but rather they interact with each other through actors spanning
their boundaries. Our study thus provides an understanding of network configurations relating to specific
value consequences, but also provides evidence relating to the interactions between different configurations.
By doing this, we establish a bridge between a business marketing and a strategy perspective on value in networks.
Important managerial implications and implications for policy makers also emerge from our study.
KW - Science and Technology Park
KW - network configuration
KW - science and technology park
KW - value constellations
KW - Science and Technology Park
KW - network configuration
KW - science and technology park
KW - value constellations
UR - http://hdl.handle.net/10807/19162
U2 - 10.1016/j.indmarman.2011.11.017
DO - 10.1016/j.indmarman.2011.11.017
M3 - Article
SN - 0019-8501
VL - 41
SP - 54
EP - 67
JO - Industrial Marketing Management
JF - Industrial Marketing Management
ER -