The impact of network configurations and value constellations in business markets

Daniela Corsaro, Ramos Carla, Henneberg Stephan, Naudè Peter

Risultato della ricerca: Contributo in libroContributo a convegno


A growing body of scholars are advocating a better understanding of how value is created in innovation networks, i.e. the configurations of strategic entrepreneurial nets aimed at improving the effectiveness of innovation performance. However, research that explicitly connects value considerations with innovation network configurations is still in its infancy, with empirical evidence being notably scarce. This study is aimed at identifying if and how network configurations affect value constellation aspects in business networks. We interviewed key informants representing 46 high-technology entrepreneurial firms co-located in an innovation network (Daresbury Science and Technology Park - UK). We identify that different network configurations can co-exist in the same overall network; these, nevertheless, are not alternative independent structures, but rather they interact with each other through actors spanning their boundaries. Our study thus provides an understanding of network configurations relating to specific value consequences, but also provides evidence relating to the interactions between different configurations.
Lingua originaleEnglish
Titolo della pubblicazione ospite2011 Society for Marketing Advances Proceedings
Numero di pagine2
Stato di pubblicazionePubblicato - 2011
EventoSMA Conference - Memphis
Durata: 2 nov 20115 nov 2011


ConvegnoSMA Conference


  • networking
  • value configuration


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