The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)

Sebastiano Grandi; Edoardo Fornari

The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)

Risultato della ricerca: Contributo in libro › Contributo a convegno

Abstract

---

Lingua originale	English
Titolo della pubblicazione ospite	congress act
Pagine	1-21
Numero di pagine	21
Stato di pubblicazione	Pubblicato - 2011
Evento	International Marketing Trend Conference - Parigi Durata: 20 gen 2011 → 22 gen 2011

Convegno

Convegno	International Marketing Trend Conference
Città	Parigi
Periodo	20/1/11 → 22/1/11

Keywords

price promotion
private label

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@inproceedings{5a0de7a71153451f9e02c05ea221250a,

title = "The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)",

abstract = "---",

keywords = "price promotion, private label, price promotion, private label",

author = "Sebastiano Grandi and Edoardo Fornari",

year = "2011",

language = "English",

isbn = "978-2-9532811-2-5",

pages = "1--21",

booktitle = "congress act",

note = "International Marketing Trend Conference ; Conference date: 20-01-2011 Through 22-01-2011",

}

TY - GEN

T1 - The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)

AU - Grandi, Sebastiano

AU - Fornari, Edoardo

PY - 2011

Y1 - 2011

N2 - ---

AB - ---

KW - price promotion

KW - private label

KW - price promotion

KW - private label

UR - http://hdl.handle.net/10807/40153

M3 - Conference contribution

SN - 978-2-9532811-2-5

SP - 1

EP - 21

BT - congress act

T2 - International Marketing Trend Conference

Y2 - 20 January 2011 through 22 January 2011

ER -

The effectiveness of price promotion on store brands (empirical evidences from a italian retailer)

Abstract

Convegno

Keywords

Altri file e collegamenti

Fingerprint

Cita questo