The Effect of Brand Management and Product Quality on Firm Performance: The Italian Craft Brewing Sector

Benedetto Lorenzo Cannatelli; Matteo Pedrini; Marco Grumo

doi:10.1080/10454446.2014.949989

The Effect of Brand Management and Product Quality on Firm Performance: The Italian Craft Brewing Sector

Benedetto Lorenzo Cannatelli^*
, Matteo Pedrini
, Marco Grumo

^*Autore corrispondente per questo lavoro

Risultato della ricerca: Contributo in rivista › Articolo › peer review

11 Citazioni (Scopus)

Abstract

The article contributes to the limited literature on marketing strategies\r\nof microfirms operating in new niches within mature industries.\r\nThe study explores the effect of brand management processes\r\nand product quality on performance of microfirms in the Italian\r\nbrewing industry.

Lingua originale	Inglese
pagine (da-a)	303-325
Numero di pagine	23
Rivista	Journal of Food Products Marketing
Volume	2017
Numero di pubblicazione	3
DOI	https://doi.org/10.1080/10454446.2014.949989
Stato di pubblicazione	Pubblicato - 2017

All Science Journal Classification (ASJC) codes

Business e Management Internazionale
Scienze Alimentari
Marketing

Keywords

brand management
brewing industry
microfirms
product quality

Accesso al documento

10.1080/10454446.2014.949989

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abstract = "The article contributes to the limited literature on marketing strategies\textbackslash{}r\textbackslash{}nof microfirms operating in new niches within mature industries.\textbackslash{}r\textbackslash{}nThe study explores the effect of brand management processes\textbackslash{}r\textbackslash{}nand product quality on performance of microfirms in the Italian\textbackslash{}r\textbackslash{}nbrewing industry.",

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KW - product quality

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The Effect of Brand Management and Product Quality on Firm Performance: The Italian Craft Brewing Sector

Abstract

All Science Journal Classification (ASJC) codes

Keywords

Accesso al documento

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