The corporate community and the company magazine: Inclusion and cohesion in Pirelli (1950-2019)

Ilaria Suffia*

*Autore corrispondente per questo lavoro

Risultato della ricerca: Contributo in rivistaArticolo in rivista

Abstract

The literature has shown that corporate communities can be considered as «imagined communities» and that their identity is based on the «style» in which they are represented, usually through the use of a communication tool. In the corporate world, this means that corporate communities can be investigated through corporate communication, especially internal communication. Using the Pirelli case study, the aim of this study is to examine the defining characteristics of a corporate community, to trace its development over time and to verify whether it belongs to the models identified in the literature. The analysis focuses on the contents of Fatti e Notizie, Pirelli’s house organ, published between 1950 and 2019, which was an embodiment of the internal projection of the company’s culture and identity
Lingua originaleEnglish
pagine (da-a)305-327
Numero di pagine23
RivistaRivista di Storia Economica
Volume2024
DOI
Stato di pubblicazionePubblicato - 2024

Keywords

  • corporate community
  • company magazine
  • 1950-2019
  • corporate culture
  • Pirelli

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