@article{547076a54b9946b6a04e84a4de51c3da,
title = "The concept of engagement: a systematic analysis of the ongoing marketing debate",
keywords = "advertising engagement, brand engagement, consumer engagement, media engagement, professional and academic literature, advertising engagement, brand engagement, consumer engagement, media engagement, professional and academic literature",
author = "Gambetti, {Rossella Chiara} and Guendalina Graffigna",
year = "2010",
doi = "10.2501/s147078531020166",
language = "English",
volume = "52",
pages = "801--826",
journal = "International Journal of Market Research",
issn = "1470-7853",
publisher = "Market Research Society",
}