Abstract
This article analyses the role of colour in the representation of animals
in Nazi propaganda. It demonstrates that colour, as applied to animals, was a
communicational strategy of paramount relevance in setting boundaries and
creating differences between the Nazis and their enemies. Drawing on propaganda
studies, colour studies, and representational zoosemiotics, it semiotically
investigates visual items published from 1923 to 1945. The results show that Nazi
propaganda created an Aryan race of animals via colours. In fact, white animals
always supported the regime’s ideologies; dark animals, conversely, very often
symbolised the enemy (the Soviet Union, the Jews, and others). Semiotically, Nazi
propaganda represented these animals as symbols, even though the links between
signifier and signified were not shared within a community but only within the
racist ideology of the Nazis.
Lingua originale | English |
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pagine (da-a) | 329-350 |
Numero di pagine | 22 |
Rivista | American Journal of Semiotics |
Volume | 2021 |
DOI | |
Stato di pubblicazione | Pubblicato - 2021 |
Pubblicato esternamente | Sì |
Keywords
- Animal studies
- Colori
- Colour
- Nazi propaganda
- Propaganda nazista
- Semiotica
- Semiotics
- Spirituality
- Spiritualità
- Studi sugli animali
- Zoosemiotica
- Zoosemiotics