Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management

Annalisa Tunisini

Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management

Annalisa Tunisini

Risultato della ricerca: Libro › Other report

Abstract

This edited book collects a number of articles that develop theoretical analysis and applications in the field of business-to-business marketing. Customer value analysis, network view of markets, strategies of product modularization, network dynamics are among the issues debated in the book.

Titolo tradotto del contributo	Business Marketing theories and applications. Understand market processes and model management action
Lingua originale	Italian
Editore	Franco Angeli
Numero di pagine	203
ISBN (stampa)	9788846492692
Stato di pubblicazione	Pubblicato - 2008

Keywords

BUSINESS MARKETING
RELAZIONI
RETI

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KW - RELAZIONI

KW - RETI

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BT - Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management

PB - Franco Angeli

ER -

Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management

Abstract

Keywords

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