Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management

Annalisa Tunisini

Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management

Risultato della ricerca: Libro › Other report

Abstract

This edited book collects a number of articles that develop theoretical analysis and applications in the field of business-to-business marketing. Customer value analysis, network view of markets, strategies of product modularization, network dynamics are among the issues debated in the book.

Titolo tradotto del contributo	[Autom. eng. transl.] Theories and applications of Business Marketing. Understand market processes and model management action
Lingua originale	Italian
Editore	Franco Angeli
Numero di pagine	203
ISBN (stampa)	9788846492692
Stato di pubblicazione	Pubblicato - 2008

Keywords

BUSINESS MARKETING
RELAZIONI
RETI

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KW - RELAZIONI

KW - RETI

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BT - Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management

PB - Franco Angeli

ER -

Teorie e applicazioni di Business Marketing. Comprendere i processi di mercato e modellare l’azione di management

Abstract

Keywords

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