Television advertising and the representation of social reality

Chiara Giaccardi

doi:10.1177/026327695012001005

Television advertising and the representation of social reality

Chiara Giaccardi

Risultato della ricerca: Contributo in rivista › Articolo › peer review

9 Citazioni (Scopus)

Abstract

The paper delineates some directions of the social construction of reality in and by TV advertising by using empirical material from Italian television.

Lingua originale	Inglese
pagine (da-a)	109-131
Numero di pagine	23
Rivista	THEORY CULTURE & SOCIETY
Volume	12
DOI	https://doi.org/10.1177/026327695012001005
Stato di pubblicazione	Pubblicato - 1995

Keywords

Social reality
Tv advertising

Accesso al documento

10.1177/026327695012001005

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Television advertising and the representation of social reality

Abstract

Keywords

Accesso al documento

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