Sustainable business models impacting consumers’ attitudes

Roberta Sebastiani, M. GEREMIA

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

Sustainability issues are becoming a major concern for consumers and, accordingly, businesses. The latter are striving to engage consumers in new sustainability product/service offerings, which are increasingly in demand. A meaningful example of a business model offering sustainable services is represented by the car sharing business. The aim of the paper is to explore how car sharing can influence consumers’ attitudes toward sustainable consumption. The study shows that users mainly join the service for functional benefits, yet symbolic benefits that address sustainability stances also emerge. Hence, the service seems to implicitly heighten consumers’ sustainability attitudes. Managerial implications are drawn
Lingua originaleEnglish
Titolo della pubblicazione ospiteInternational Marketing Trends Conference Proceedings
Pagine325-336
Numero di pagine12
Stato di pubblicazionePubblicato - 2015
EventoInternational Marketing Trends Conference - Paris
Durata: 23 gen 201524 gen 2015

Convegno

ConvegnoInternational Marketing Trends Conference
CittàParis
Periodo23/1/1524/1/15

Keywords

  • Business model
  • Corporate Sustainability

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