Sustainability in the fashion industry. Using EEG to understand consumers’ intentions towards sustainable eco-luxury items

Michela Balconi; Roberta Sebastiani; Annalisa Beatrice Galeone; Laura Angioletti

doi:10.15444/GFMC2019.02.05.04

Sustainability in the fashion industry. Using EEG to understand consumers’ intentions towards sustainable eco-luxury items

Michela Balconi, Roberta Sebastiani, Annalisa Beatrice Galeone, Laura Angioletti

Risultato della ricerca: Contributo in rivista › Articolo › peer review

Abstract

Cortical activity was assessed in fashion-luxury consumers with a different sustainability orientation, in order to obtain insight on implicit dynamic towards eco-luxury products. Findings highlighted a strong emotional negative impact elicited by sustainability pictures implying a high engagement in luxury consumers when exposed to specific sensitive issues

Lingua originale	Inglese
pagine (da-a)	220-227
Numero di pagine	8
Rivista	GLOBAL FASHION MANAGEMENT CONFERENCE PROCEEDING
Volume	2019
DOI	https://doi.org/10.15444/GFMC2019.02.05.04
Stato di pubblicazione	Pubblicato - 2019

Keywords

EEG
Sustainability
consumer behaviour
eco-luxury consumers
fashion industry
neuroscience

OSS delle Nazioni Unite

Questo processo contribuisce al raggiungimento dei seguenti obiettivi di sviluppo sostenibile

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10.15444/GFMC2019.02.05.04

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title = "Sustainability in the fashion industry. Using EEG to understand consumers{\textquoteright} intentions towards sustainable eco-luxury items",

abstract = "Cortical activity was assessed in fashion-luxury consumers with a different sustainability orientation, in order to obtain insight on implicit dynamic towards eco-luxury products. Findings highlighted a strong emotional negative impact elicited by sustainability pictures implying a high engagement in luxury consumers when exposed to specific sensitive issues",

keywords = "EEG, Sustainability, consumer behaviour, eco-luxury consumers, fashion industry, neuroscience, EEG, Sustainability, consumer behaviour, eco-luxury consumers, fashion industry, neuroscience",

author = "Michela Balconi and Roberta Sebastiani and Galeone, \{Annalisa Beatrice\} and Laura Angioletti",

year = "2019",

doi = "10.15444/GFMC2019.02.05.04",

language = "English",

volume = "2019",

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AU - Balconi, Michela

AU - Sebastiani, Roberta

AU - Galeone, Annalisa Beatrice

AU - Angioletti, Laura

PY - 2019

Y1 - 2019

N2 - Cortical activity was assessed in fashion-luxury consumers with a different sustainability orientation, in order to obtain insight on implicit dynamic towards eco-luxury products. Findings highlighted a strong emotional negative impact elicited by sustainability pictures implying a high engagement in luxury consumers when exposed to specific sensitive issues

AB - Cortical activity was assessed in fashion-luxury consumers with a different sustainability orientation, in order to obtain insight on implicit dynamic towards eco-luxury products. Findings highlighted a strong emotional negative impact elicited by sustainability pictures implying a high engagement in luxury consumers when exposed to specific sensitive issues

KW - EEG

KW - Sustainability

KW - consumer behaviour

KW - eco-luxury consumers

KW - fashion industry

KW - neuroscience

KW - EEG

KW - Sustainability

KW - consumer behaviour

KW - eco-luxury consumers

KW - fashion industry

KW - neuroscience

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DO - 10.15444/GFMC2019.02.05.04

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JO - GLOBAL FASHION MANAGEMENT CONFERENCE PROCEEDING

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Sustainability in the fashion industry. Using EEG to understand consumers’ intentions towards sustainable eco-luxury items

Abstract

Keywords

OSS delle Nazioni Unite

Accesso al documento

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