Sustainability in the fashion industry. Using EEG to understand consumers’ intentions towards sustainable eco-luxury items

Michela Balconi, Roberta Sebastiani, Annalisa Beatrice Galeone, Laura Angioletti

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review

Abstract

Cortical activity was assessed in fashion-luxury consumers with a different sustainability orientation, in order to obtain insight on implicit dynamic towards eco-luxury products. Findings highlighted a strong emotional negative impact elicited by sustainability pictures implying a high engagement in luxury consumers when exposed to specific sensitive issues
Lingua originaleEnglish
pagine (da-a)220-227
Numero di pagine8
RivistaGLOBAL FASHION MANAGEMENT CONFERENCE PROCEEDING
Volume2019
DOI
Stato di pubblicazionePubblicato - 2019

Keywords

  • EEG
  • Sustainability
  • consumer behaviour
  • eco-luxury consumers
  • fashion industry
  • neuroscience

Fingerprint Entra nei temi di ricerca di 'Sustainability in the fashion industry. Using EEG to understand consumers’ intentions towards sustainable eco-luxury items'. Insieme formano una fingerprint unica.

Cita questo