Supply chain communication

Rossella Chiara Gambetti; Silvia Biraghi; Elisa Martina Martinelli; Annalisa Tunisini

Supply chain communication

Rossella Chiara Gambetti, Silvia Biraghi, Elisa Martina Martinelli, Annalisa Tunisini

Risultato della ricerca: Contributo in libro › Voce in dizionario / enciclopedia

Abstract

Supply chain in its current customer-centric configuration relies heavily on communication flows to facilitate actors’ interaction and support decisionmaking along all the phases connecting upstream and downstream stakeholders. This entry illustrates the role communication flows play in managing information exchange, focusing in particular on how communication enhances strategic intangible assets along the supply chain (e.g. supply chain identity, culture and image).

Lingua originale	English
Titolo della pubblicazione ospite	Wiley Encyclopedia of Strategic Communication
Pagine	N/A
Stato di pubblicazione	Pubblicato - 2018

Keywords

communication
culture
identity
image
stakeholder relationship management
supply chain

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title = "Supply chain communication",

abstract = "Supply chain in its current customer-centric configuration relies heavily on communication flows to facilitate actors{\textquoteright} interaction and support decisionmaking along all the phases connecting upstream and downstream stakeholders. This entry illustrates the role communication flows play in managing information exchange, focusing in particular on how communication enhances strategic intangible assets along the supply chain (e.g. supply chain identity, culture and image).",

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year = "2018",

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AU - Gambetti, Rossella Chiara

AU - Biraghi, Silvia

AU - Martinelli, Elisa Martina

AU - Tunisini, Annalisa

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N2 - Supply chain in its current customer-centric configuration relies heavily on communication flows to facilitate actors’ interaction and support decisionmaking along all the phases connecting upstream and downstream stakeholders. This entry illustrates the role communication flows play in managing information exchange, focusing in particular on how communication enhances strategic intangible assets along the supply chain (e.g. supply chain identity, culture and image).

AB - Supply chain in its current customer-centric configuration relies heavily on communication flows to facilitate actors’ interaction and support decisionmaking along all the phases connecting upstream and downstream stakeholders. This entry illustrates the role communication flows play in managing information exchange, focusing in particular on how communication enhances strategic intangible assets along the supply chain (e.g. supply chain identity, culture and image).

KW - communication

KW - culture

KW - identity

KW - image

KW - stakeholder relationship management

KW - supply chain

KW - communication

KW - culture

KW - identity

KW - image

KW - stakeholder relationship management

KW - supply chain

UR - http://hdl.handle.net/10807/144590

M3 - Entry for encyclopedia/dictionary

SN - 978-1-119-01071-5

SP - N/A

BT - Wiley Encyclopedia of Strategic Communication

ER -

Supply chain communication

Abstract

Keywords

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