Stakeholder engagement as a contested dialogic territory: an interpretive glance

Risultato della ricerca: Contributo in libroContributo a convegno

Abstract

Although stakeholder engagement (SE) is presently considered a priority in the management scholars’ research agenda across all domains, there is still no shared theory nor practice on the concept since it lacks clarity and consistency both at conceptual and managerial level. Our study is aimed at depicting and at the same time disentangling the complexity of the SE concept, by outlining its distinctive characteristics and the way they interplay in framing SE. Our evidence points at SE as a dynamic, recurring and self-propelling dialogic process, started and managed by the firm. This process is marked by a progressive opening of the company toward stakeholders which relies on sharing and negotiating a stake that company and stakeholders put forth for confrontation and adjustment. Dialogue appears as the fuel encouraging and moving on this process by allowing parenthetic interaction, reciprocal understanding, and anticipation of stakeholder expectations.
Lingua originaleEnglish
Titolo della pubblicazione ospiteXIX CORPORATE AND MARKETING COMMUNICATIONS CONFERENCE (CMC) PROCEEDINGS
Pagine147-149
Numero di pagine3
Stato di pubblicazionePubblicato - 2014
EventoXIX Corporate and Marketing Communications Conference (CMC) - Milano
Durata: 3 apr 20144 apr 2014

Convegno

ConvegnoXIX Corporate and Marketing Communications Conference (CMC)
CittàMilano
Periodo3/4/144/4/14

Keywords

  • business ethics
  • responsibility
  • stakeholder dialogue
  • stakeholder engagement

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