The paper examines the role of media in the processes of the production of urban space in the case of Paolo Sarpi, a central neighborhood of Milan that is characterized by long-standing spatial conflicts between the residents and the Chinese migrants. The purpose of this complex case study is to highlight the many roles played by media in the processes of socio-spatial production, as well as the benefits of reading media within those same processes. To this end, we interrogate the space by drawing on concepts from science and technology studies and media studies. Finally, by analyzing the representations and practices enacted by users of three location-based social networks (TripAdvisor, Foursquare, and Facebook Places), we show that urban processes and media are in a relation of reciprocal shaping. We find that these representations and practices are informed by and feedback on the broader socio-spatial production patterns investing the area. Our conclusion is that extracting media from broader urban processes and focusing on them could be analytically counter-productive. Instead, investigations of the relationship of media and the city should take into account their reciprocal shaping. © First Monday, 1995-2013.