Soggetti, strategie ed efficacia della comunicazione politica

Some recent developments of psychological research on political communication are discussed. First, a focus on the efficacy of several features of politicians’ verbal and non-verbal communication, such as concreteness versus abstractedness of language employed or gestures. Second, a focus on the use and the efficacy of defence and attack communicative strategies by politicians and journalists, as well as of strategies aimed at enhancing citizens’ identification with given social categories. Finally, an increasing attention for the consequences of pragmatic constraints related to the various contexts in which political communication takes place.