Societal corporate branding under construction. A narrative perspective to detect weak signals of change

Silvia Biraghi; Rossella Chiara Gambetti; T. C. Melewar

Societal corporate branding under construction. A narrative perspective to detect weak signals of change

Silvia Biraghi, Rossella Chiara Gambetti, T. C. Melewar

Risultato della ricerca: Contributo in libro › Contributo a convegno

Abstract

In our study we develop a narrative approach to reconstruct, explore, and interpret the traces of societal corporate branding to start building an inclusive and contemporary framework of the dimensions underpinned by current company value proposition.

Lingua originale	English
Titolo della pubblicazione ospite	9th International Conference of Corporate Identity Association/Research Group (CIARG)
Pagine	1-3
Numero di pagine	3
Stato di pubblicazione	Pubblicato - 2014
Evento	9th International Conference of Corporate Identity Association/Research Group (CIARG) - Amsterdam Durata: 5 set 2014 → 7 set 2014

Convegno

Convegno	9th International Conference of Corporate Identity Association/Research Group (CIARG)
Città	Amsterdam
Periodo	5/9/14 → 7/9/14

Keywords

constructionism
corporate brand
societal corporate branding

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abstract = "In our study we develop a narrative approach to reconstruct, explore, and interpret the traces of societal corporate branding to start building an inclusive and contemporary framework of the dimensions underpinned by current company value proposition.",

keywords = "constructionism, corporate brand, societal corporate branding, constructionism, corporate brand, societal corporate branding",

author = "Silvia Biraghi and Gambetti, {Rossella Chiara} and Melewar, {T. C.}",

year = "2014",

language = "English",

pages = "1--3",

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note = "9th International Conference of Corporate Identity Association/Research Group (CIARG) ; Conference date: 05-09-2014 Through 07-09-2014",

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TY - GEN

T1 - Societal corporate branding under construction. A narrative perspective to detect weak signals of change

AU - Biraghi, Silvia

AU - Gambetti, Rossella Chiara

AU - Melewar, T. C.

PY - 2014

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N2 - In our study we develop a narrative approach to reconstruct, explore, and interpret the traces of societal corporate branding to start building an inclusive and contemporary framework of the dimensions underpinned by current company value proposition.

AB - In our study we develop a narrative approach to reconstruct, explore, and interpret the traces of societal corporate branding to start building an inclusive and contemporary framework of the dimensions underpinned by current company value proposition.

KW - constructionism

KW - corporate brand

KW - societal corporate branding

KW - constructionism

KW - corporate brand

KW - societal corporate branding

UR - http://hdl.handle.net/10807/59755

M3 - Conference contribution

SP - 1

EP - 3

BT - 9th International Conference of Corporate Identity Association/Research Group (CIARG)

T2 - 9th International Conference of Corporate Identity Association/Research Group (CIARG)

Y2 - 5 September 2014 through 7 September 2014

ER -

Societal corporate branding under construction. A narrative perspective to detect weak signals of change

Abstract

Convegno

Keywords

Altri file e collegamenti

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