Abstract
In our study we develop a narrative approach to reconstruct, explore, and interpret the traces of societal corporate branding to start building an inclusive and contemporary framework of the dimensions underpinned by current company value proposition.
Lingua originale | English |
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Titolo della pubblicazione ospite | 9th International Conference of Corporate Identity Association/Research Group (CIARG) |
Pagine | 1-3 |
Numero di pagine | 3 |
Stato di pubblicazione | Pubblicato - 2014 |
Evento | 9th International Conference of Corporate Identity Association/Research Group (CIARG) - Amsterdam Durata: 5 set 2014 → 7 set 2014 |
Convegno
Convegno | 9th International Conference of Corporate Identity Association/Research Group (CIARG) |
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Città | Amsterdam |
Periodo | 5/9/14 → 7/9/14 |
Keywords
- constructionism
- corporate brand
- societal corporate branding