Social Enterprises and the Timing of Conception: Organizational Identity Tension, Management, and Marketing

Benedetto Lorenzo Cannatelli, Brett Richard Smith, J. Knapp, T. Barr, C. Stevens

Risultato della ricerca: Contributo in rivistaArticolo in rivistapeer review

42 Citazioni (Scopus)

Abstract

Nonprofit organizations that engage in social enterprises can have difficulty reconciling the social service and business identities of their organization. In this exploratory qualitative interview study, we examine how social enterprises affect this organizational identity tension and how executive directors of nonprofits manage these multiple identities. Findings suggest that identity tension varied dependent upon the timing of conception of the social enterprise. Nonprofit leaders used different approaches to identity management and identity marketing for social enterprises: after conception and social enterprises: at conception. Initial guidance is provided about how nonprofits engaged in social enterprises can manage identity tension issues.
Lingua originaleEnglish
pagine (da-a)108-134
Numero di pagine27
RivistaJOURNAL OF NONPROFIT & PUBLIC SECTOR MARKETING
DOI
Stato di pubblicazionePubblicato - 2010

Keywords

  • Social enterprise

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