TY - JOUR
T1 - Social Enterprises and the Timing of Conception: Organizational Identity
Tension, Management, and Marketing
AU - Smith, Brett Richard
AU - Knapp, J.
AU - Barr, T.
AU - Stevens, C.
AU - Cannatelli, Benedetto Lorenzo
PY - 2010
Y1 - 2010
N2 - Nonprofit organizations that engage in social enterprises can have
difficulty reconciling the social service and business identities of
their organization. In this exploratory qualitative interview study,
we examine how social enterprises affect this organizational identity
tension and how executive directors of nonprofits manage these
multiple identities. Findings suggest that identity tension varied
dependent upon the timing of conception of the social enterprise.
Nonprofit leaders used different approaches to identity management
and identity marketing for social enterprises: after conception
and social enterprises: at conception. Initial guidance is provided
about how nonprofits engaged in social enterprises can manage
identity tension issues.
AB - Nonprofit organizations that engage in social enterprises can have
difficulty reconciling the social service and business identities of
their organization. In this exploratory qualitative interview study,
we examine how social enterprises affect this organizational identity
tension and how executive directors of nonprofits manage these
multiple identities. Findings suggest that identity tension varied
dependent upon the timing of conception of the social enterprise.
Nonprofit leaders used different approaches to identity management
and identity marketing for social enterprises: after conception
and social enterprises: at conception. Initial guidance is provided
about how nonprofits engaged in social enterprises can manage
identity tension issues.
KW - Social enterprise
KW - Social enterprise
UR - http://hdl.handle.net/10807/87310
UR - http://www.tandfonline.com/doi/pdf/10.1080/10495141003676437?needaccess=true
U2 - 10.1080/10495141003676437
DO - 10.1080/10495141003676437
M3 - Article
SN - 1049-5142
SP - 108
EP - 134
JO - Journal of Nonprofit and Public Sector Marketing
JF - Journal of Nonprofit and Public Sector Marketing
ER -