S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85

Francesca Seracini

S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85

Francesca Seracini

Risultato della ricerca: Contributo in rivista › Sintesi narrativa

Abstract

Rike’s paper focuses on the implications of multimodality in multilingual corporate websites. The analysis shows how verbal text and imagery have been “transcreated” rather than just “translated” in the English website of a Norwegian multinational company to create meaning in a way that takes into account the cultural differences among the audiences.

Lingua originale	Inglese
pagine (da-a)	328-328
Numero di pagine	1
Rivista	L'ANALISI LINGUISTICA E LETTERARIA
Volume	XXI
Stato di pubblicazione	Pubblicato - 2013

Keywords

corporate websites, multimodality, translation, text production, transcription

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S.M. Rike, Bilingual Corporate Websites - from Translation to Transcreation?, “The Journal of Specialised Translation”, 20, 2013, pp. 68-85

Abstract

Keywords

Altri file e collegamenti

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