Abstract
The paper discusses the role of institutional communication in the case of health risks and emergencies. The
article is divided in three sections. The first section examines the most recent theories on risk and on its
communicational aspect; the second analyses a recent state of emergency crisis, specifically the panic which
stemmed from the perceived danger of an avian flu pandemic in Italy; and finally an example of best practice
in the form of a food safety handbook designed and edited by the Italian Ministry of Rural Affairs, which was
based on the skills and knowledge acquired during the avian flu emergency.
| Titolo tradotto del contributo | [Autom. eng. transl.] Food safety and risk communication: the Avian case |
|---|---|
| Lingua originale | Italian |
| pagine (da-a) | 335-345 |
| Numero di pagine | 11 |
| Rivista | Comunicazioni Sociali |
| Volume | XXX |
| Stato di pubblicazione | Pubblicato - 2008 |
Keywords
- avian flu
- comunicazione del rischio
- health
- public communication
- rappresentazioni mediali
- risk
- sicurezza alimentare
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