Shutting the Gates: Research into the Psychology of In-home Sales

The full research report provides a summary of our research and findings conducted in relation to the psychological underpinnings contained within the IHS context. This research was conducted by Deakin University, in association with Consumer Action Law Centre, with a research grant provided by the Consumer Credit Fund, on approval of the Victorian Minister for Consumer Affairs. The purpose of the research was to explore the influence of psychological and context factors in consumers‟ decision making when choosing to purchase goods and services (and associated credit) from an in-home seller, focusing on in-home sellers of educational software.