Service Innovation as a process of sense-making

Roberta Sebastiani, Daniela Corsaro, Cristina Mele

Risultato della ricerca: Contributo in libroChapter

Abstract

[Ita:]Starting point of our study is that service innovation is a collective phenomenon where new meanings emerge and are shared among actors. The attention shifts from the outcome (the innovative offering) to the process of service innovation. Concepts from social construction help us in better framing service innovation as a process of co-construction and sense-making by companies, customers and other partners as inter-subjective actors in a social, economic, cultural context (Edvardsson et al. 2010).
Titolo tradotto del contributo[Autom. eng. transl.] Service Innovation as a process of sense-making
Lingua originaleItalian
Titolo della pubblicazione ospiteService Innovation Research
Pagine57-63
Numero di pagine7
Stato di pubblicazionePubblicato - 2013

Keywords

  • INNOVATION
  • SERVICE Innovation

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